We are thrilled to introduce 14 Automotive, the new name for Wheel Deal Tyres. Following its acquisition by Carbody (Banbury) Ltd in 2024, this transformation represents our commitment to expanding and enhancing vehicle care services in Banbury and beyond. While Carbody (Banbury) Ltd continues to operate as an independent bodyshop with over 40 years of excellence, 14 Automotive now takes the trusted legacy of Wheel Deal Tyres and builds on it with a wider range of services.
A New Name, A Stronger Service Offering
For years, Wheel Deal Tyres has been a reliable choice for tyre services across a range of vehicles, from cars and vans to motorhomes and fleet vehicles. Now, as 14 Automotive, we are expanding our offerings to include a broader spectrum of vehicle care services. Our commitment to quality service, attention to detail, and customer satisfaction remains unchanged. The transition to 14 Automotive allows us to integrate advanced technology, specialist expertise, and an expanded range of services to better serve our customers.
Leon Smith, Managing Director of Carbody (Banbury) Ltd, shares his thoughts on this exciting transition:
“Rebranding Wheel Deal Tyres to 14 Automotive is an important step forward in our mission to provide comprehensive vehicle care solutions. We’re proud to continue delivering high-quality service while expanding our offerings to better meet the needs of our customers.”
What Does This Mean for You?
With 14 Automotive, you can continue to expect the same trusted tyre services you’ve relied on, now complemented by additional vehicle care solutions. Our services include:
- Alloy Wheel Repair & Refurbishment – Restoring scuffed, scratched, or worn wheels to their former glory, including buckled rim straightening and diamond-cut refurbishment for a precision finish.
- Precision Wheel Alignment – Ensuring your vehicle’s handling, fuel efficiency, and safety with state-of-the-art alignment technology, now with long-wheelbase capabilities for motorhomes and LCVs.
- Comprehensive Tyre Services – From tyre fitting to repairs, we provide expert tyre solutions for all vehicle types.
- Vehicle Servicing – Keeping your car running smoothly with brake disc and pad replacements, oil changes, and filter services.
We’re proud to offer a one-stop solution for individuals and fleet operators, making vehicle maintenance easier and more accessible than ever.
Phil Smith Co-founder of Carbody (Banbury) Ltd, adds:
“We have always been passionate about delivering top-tier vehicle services, and 14 Automotive allows us to do that on a much larger scale. Our customers can expect the same great service they’ve always had—just with more expertise and solutions at their disposal.”
Built on a Legacy of Expertise
At Carbody (Banbury) Ltd, we have built a strong reputation over 40 years for delivering high-quality automotive repair and refinishing services. With BS10125 Kitemark accreditation and 11 Manufacturer Approvals, our commitment to precision, safety, and customer satisfaction is at the heart of everything we do. 14 Automotive carries this legacy forward, ensuring that every service we provide meets the highest industry standards.
A Team Effort
This transition wouldn’t have been possible without the dedication of our incredible team. Our reception and workshop staff have played a vital role in running and supporting the former Wheel Deal Tyres business. By bringing their expertise, systems, leadership, and management skills from Carbody (Banbury) Ltd, they have helped ensure that 14 Automotive is built on a foundation of operational excellence and outstanding customer service.
Ian Durham, Co-Founder of Carbody (Banbury) Ltd, acknowledges their contributions:
“We couldn’t have done this without our brilliant team. Their commitment to delivering excellent service and ensuring a smooth transition has been truly inspiring. 14 Automotive is not just about a new name—it’s about a team that takes pride in their work and the customers they serve.”
Introducing Our New Website
To enhance your experience, we have launched a new website specifically for 14 Automotive, offering easy navigation and access to all the information you need to book our services. Meanwhile, the Carbody (Banbury) Ltd website remains unchanged, continuing to serve as the hub for our accident repair and bodyshop services, with planned improvements to enhance your experience further.
Why Choose 14 Automotive?
While our name has changed, our dedication to providing friendly, reliable, and professional service remains steadfast. Our experienced team is committed to keeping your vehicle in top condition, whether you’re a private motorist or managing a fleet. At 14 Automotive, we prioritise long-term relationships with our customers, ensuring that every visit delivers outstanding results.
Looking Ahead
As we embark on this new chapter, we are excited to continue serving our customers with the same excellence and integrity that has defined us for years. Thank you for being part of our journey. We look forward to providing you with an even greater range of services and expertise under the 14 Automotive brand.
Welcome to 14 Automotive – A New Name, Same Commitment to Excellence.
